Since childhood, Jenny Yen has always had a fascination with making clothes and fashion. She developed her skills at an early age, learning from her mother who worked as a seamstress and made her own clothes on her grandmother’s sewing machine. In her teens, she spent hours looking through fashion magazines and sketching out designs. A year after graduating from high school, she went to pursue her dream of becoming a fashion designer by studying at Ryerson University in Toronto.
After receiving her Bachelor of Applied Arts Degree, she worked as a dance costume designer, fashion illustrator and assistant designer. When she moved back to her hometown in Vancouver after living 5 years in Toronto, she discovered a love for making her own clothing collection. She sold her first designs at Dream Apparel in Gastown. The styles were a hit and after a couple of years of learning the fashion business the CiCi label was created in 2006.
The line focuses on modern, sophisticated, yet easy to wear pieces for busy women on the go. The CiCi brand is all about style and confidence. Jenny understands the importance of beautifully cut fabric and fit. All the designs are created in house in her East Vancouver studio. The production is made locally in Vancouver and Jenny takes pride in overseeing the quality of her creations and supporting her local economy. Price points are very affordable for the CiCi label as they are made in small quantities with pieces ranging from $35-$200.
In 2009, she ventured into retail by opening up Two of Hearts Boutique on Main Street with business partner Tabitha Savoie. The store features local designs and houses the entire CiCi collection which is great news for her loyal fans. The second retail location was opened in Kitsilano in the spring of 2013. The CiCi label is also carried in select stores across Canada and the United States.
There seems to be no signs of slowing down for Jenny Yen. She finds fulfillment every season bringing her unique designs to her growing fashion followers.